DHX MEDIA LICENSES NEW SERIES INTO FIVE TERRITORIES  

Halifax, Canada - (April 3, 2012) - DHX Media Ltd. (TSX ticker: DHX), a leading independent international producer, distributor and licensor of mainly children’s entertainment content is pleased to announce it has made five international sales of its new, animated preschool show Monster Math Squad.  Monster Math Squad was commissioned by CBC and SRC and will launch in Canada this spring.  The new international broadcast partners include Discovery Kids Latin America, HOP! in Israel, Korea’s EBS, Astro in Malaysia and Now TV in Hong Kong.

Josh Scherba, SVP Distribution at DHX Media said: “These deals underscore the international appeal of this show and give it great impetus going into the international sales market MIPTV next week. We have strong partners on board early in the life of the series and we have generated considerable interest with broadcasters in multiple territories.  We expect to close additional carriage agreements in the near future,” he concluded.

 

Monster Math Squad stars loveable monsters that help children develop formative math-related skills. Got a problem with a pesky Picky Eater Monster who only wants to eat three round red things at precisely seven o’clock on Thursdays? Have no fear (well, maybe a little…) the Monster Math Squad is here! They love to use their monster math skills to help their fellow monsters in trouble.

 

The Monster Math Squad is mad for math and all things “mathy”… counting, measuring, sizing, sorting, exploring shapes, patterns, time… you name it, it’s all math to these monsters. For the Monster Math Squad, math can solve any problem. The series’ mission is to promote the love of numeracy, the understanding that math is everywhere, and the realization that math is fun!

Enquiries:

DHX Media Ltd.

David A. Regan – EVP, Corporate Development & IR                                  +1 902-423-0260


Notes to editors:

About DHX Media:

DHX Media (www.dhxmedia.com), together with its subsidiary, W!LDBRAIN Entertainment, is a leading international family entertainment rights creation and management company with three-award-winning production facilities, worldwide distribution and a global consumer products business. DHX Media has produced over 40 original television series, including world-recognized series such as Franny’s Feet, Animal Mechanicals, Kid vs. Kat, Angela Anaconda and Martha Speaks, and maintains a library of over 2,500 half-hours of animation and live-action programming.  The company’s global licensing group oversees a diverse merchandising portfolio for proven properties, including the hit U.K. series Rastamouse, airing on CBeebies. As one of the world’s foremost producers of animation, W!LDBRAIN Entertainment boasts an exceptional slate of programming, including Yo Gabba Gabba! (Nick Jr.), The Ricky Gervais Show (HBO), Higglytown Heroes (Disney), Bubble Guppies (Nick Jr.), Oki’s Oasis (Disney), The Hard Times of RJ Berger (MTV), Peanuts “Happiness is a Warm Blanket, Charlie Brown” (FOX) and Team Smithereen (Disney XD).  DHX Media has offices in Toronto, Halifax, Vancouver, Los Angeles and London.  DHX Media is listed on the TSX (Toronto Stock Exchange). 

Disclaimer

This press release contains forward looking statements with respect to the Company. Although the Company believes that the expectations reflected in such forward looking statements are reasonable, such statements involve risks and uncertainties and are based on information currently available to the Company. Actual results may differ materially from those expressed or implied by such forward looking statements. Factors that could cause actual results or events to differ materially from current expectations, among other things, include risks related to market factors, customer contract interpretation, application of accounting policies and principles, and production related risks, and other factors discussed in materials filed with applicable securities regulatory authorities from time to time including matters discussed under "Risk Factors" in the Company’s short form prospectus dated April 9, 2010 and in the Company’s Annual Information Form incorporated by reference therein. These forward-looking statements are made as of the date hereof, and the Company assumes no obligation to update or revise them to reflect new events or circumstances.

DHX MEDIA LICENSES NEW SERIES INTO FIVE TERRITORIES