DHX MEDIA ACQUIRES WORLDWIDE RIGHTS TO HA HA HAIRIES
New Turner Broadcasting-commissioned series from Adastra Creative

Toronto, 21 March 2012. DHX Media, a leading international producer and distributor of television programming and interactive content, is further boosting its preschool slate acquiring worldwide television and home entertainment rights and North American licensing rights, to brand new Turner Broadcasting-commissioned series Ha Ha Hairies.

Turner Broadcasting holds EMEA broadcast and home entertainment rights to the live action show, which it airs on Cartoonito in 112 territories across EMEA.  Made by UK producers Adastra Creative, the team behind CBeebies hit Grandpa in My Pocket which has sold worldwide, DHX Media will be debuting Ha Ha Hairies at MIPTV.

Josh Scherba, SVP Distribution at DHX Media said: “Ha Ha Hairies is a live action show for preschoolers and is a new series with huge potential. We have a very strong preschool offering for MIPTV which also includes the distinctive style of Rastamouse, with new episodes available, and the number-crunching Monster Math Squad adding a colourful, fun flavour to the slate. The preschool demographic continues to be competitive but we believe we have a diverse range of standout programming for international buyers.”

Adastra Creative’s Ha Ha Hairies is a 52 x 12-minute series which focuses on telling ‘moral fairytales for a modern world’ in a highly stylized and comic way. It centres around a delightful, fun-loving hairy family who live in Hairyland, where fun and laughter are the order of the day. However the lazy, jealous, greedy Boris Boo Hoo, is always out to ruin their fun, leading to hilarious, madcap, comic mayhem.

A live-action show with animated elements, Ha Ha Hairies brings a contemporary makeover to classic silent movie clowning and mime routines from the likes of Jaques Tati, Buster Keaton, Mr Bean, with a lot of music and dance to delight young viewers today. The live action cast is supported by two animated Hairy Fairies, Wiggy and Kwiff, the only speaking characters who narrate the show.

Produced by the UK’s Adastra Creative, Ha Ha Hairies is being scripted in English and Welsh with S4C as the commissioning Welsh-language broadcaster.

For further information about DHX Media please contact:
Aimee Norman at DDA Blueprint on Tel: +44 (0) 20 8133 9697
or E Mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

For further information about Turner Broadcasting please contact:
Yinka Akindele, Senior Press Officer on Tel: +44 (0) 20 7693 1105
or E Mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it



About DHX Media:
DHX Media (www.dhxmedia.com), together with its subsidiary, W!LDBRAIN Entertainment, is a leading international family entertainment rights creation and management company with three-award-winning production facilities, worldwide distribution and a global consumer products business. DHX Media has produced over 40 original television series, including world-recognized series such as Franny’s Feet, Animal Mechanicals, Kid vs. Kat, Angela Anaconda and Martha Speaks, and maintains a library of over 2,500 half-hours of animation and live-action programming.  The company’s global licensing group oversees a diverse merchandising portfolio for proven properties, including the hit U.K. series Rastamouse, airing on CBeebies. As one of the world’s foremost producers of animation, W!LDBRAIN Entertainment boasts an exceptional slate of programming, including Yo Gabba Gabba! (Nick Jr.), The Ricky Gervais Show (HBO), Higglytown Heroes (Disney), Bubble Guppies (Nick Jr.), Oki’s Oasis (Disney), The Hard Times of RJ Berger (MTV), Peanuts “Happiness is a Warm Blanket, Charlie Brown” (FOX) and Team Smithereen (Disney XD).  DHX Media has offices in Toronto, Halifax, Vancouver, Los Angeles and London.  DHX Media is listed on the TSX (Toronto Stock Exchange).